Press Release FAQ

Why do I need a press release?

Every business can benefit from exposure.  A press release does just that by moving immediately to the top of the search results for targeted search terms.  News gets old fast, so the search engines dish it up first.  Since SEO press releases are often syndicated around the web, there’s also the potential to develop a lot of natural backlinks for your website.

What goes into a press release?

Anything about your business that is considered news-worthy.  This can be a merger, a new product, new hours, a new employee or partner, the launch of a business, changes to a website, event announcements, etc.  Around the news content we add some quotes and relevant info to engage the reader along with contact information so a reader can follow through on the call to action.

How is a press release distributed?

There are various methods, both online and offline.  Free distribution has limited reach, paid distribution has more reach with added expense.  There are pros and cons to both.

Who sees the press release?

Depending on how you distribute the press release, it will reach different audiences.  Premium, paid distribution has the greatest reach with the ability to target specific regions.  They’ll be seen by other businesses, customers, news editors and journalists, bloggers, etc.

How often should I submit a press release?

Anytime you have something that can be considered news-worthy you should submit a press release to take advantage of the benefits.

Will a press release get me into the newspaper or on TV?

Editors, journalists and those who choose the stories for TV news are often flooded with press releases and story concepts.  The odds of making it into print or TV are slim.  Instead of writing for this, we simply focus on providing the news, stating the facts and keeping the release optimized in a way that maximizes online visibility.

How much does writing and distribution cost?

Costs can vary for writing the press release.  Distribution costs depend on the method and services used.  We recommend PRWeb to our clients for distribution.

Do you handle distribution for me?

No we do not.  Due to the costs involved with premium distribution, it would be a disservice to mark up those costs in order to process a submission.  Instead, we refer our clients to PRWeb and encourage them to establish a new account.  This lets them directly manage their submission and log in to track results through PRWeb’s analytics.  PRWeb offers extensive support for submission and can work with new members of submitting content once we’ve written it for you.

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